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Archive for the ‘Signage’ Category

7 Ways to Get the Most Out of Your Store Signage

signage
Signage can be responsible for half of your customers, says the International Sign Association. Signs can attract new customers, brand your business and drive impulse sales. Here are seven ways to make the most out of your signage while saving time and preserving your budget: Look at what you’ve got with fresh eyes. It’s only…

Using Colour Psychology to Help You Sell More

color psychology
Retailers who discount colour psychology and its influence on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgment about your retail environment and its products within 90 seconds. How much of that first impression is based on colour alone? As much as 90%, according to researchers.…